Are you looking forward to provide the right information about your product or service in a positive entertaining way? We help you convey the message that would address your customers’ needs and get rid of their hesitations.
Take a look at this world-wide known infotainment example.
An old blind man was sitting on a busy street corner in the rush-hour begging for money. On a cardboard sign, next to an empty tin cup, he had written: ‘Blind – Please help’.
No-one was giving him any money.
A young advertising woman walked past and saw the blind man with his sign and empty cup, and also saw the many people passing by completely unmoved, let alone stopping to give money.
The advertising writer took a thick marker-pen from her pocket, turned the cardboard sheet back-to-front, and re-wrote the sign, then went on her way.
Immediately, people began putting money into the tin cup.
After a while, when the cup was overflowing, the blind man asked a stranger to tell him what the sign now said.
“It says: ‘It’s a beautiful day. You can see it. I cannot.’ “